e-commerce

More than 10 years of collaboration: goals and achievements

models in a fashion show

Overview

Context

From the need to stay one step ahead of their competitors and to increase revenue from online purchases, one of the best-known brands in the Fashion Luxury Industry turned to Neticon for the creation of their e-commerce ecosystem and the definition of a new business model in 2012.

This was just the first step of a partnership lasting now since over 10 years and that has led us to build their online revenue streams and conquer new digital audiences with our all-round consultancy and ongoing support.

Industry

Fashion Luxury

Year

2012-2023

KPIs

Conversion rate, CPM
+73% ROAS

Strategy

In 2012, we started to imagine and design our client's e-commerce infrastructure, gradually extending the project and supporting the company in the growth of its internal work teams, know-how and digital culture.

In 2015, we launched a broader programme aimed at modernizing e-commerce and sizing the opportunities of omni-channelisation.

We then started our journey to support the customer in defining global digital marketing strategies for business acceleration.Thanks to the results achieved, we are now involved in the management of over 80 accounts in 67 countries on all major search engines (global and local) and on the main retargeting platforms.

Results

  • Ever-increasing online sales
  • State of the art Product Information System Management (centralized)
  • Award winning global Digital Marketing Strategy

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