Online Product Configuration in the Jewelry Industry
Overview
Context
After having worked with Neticon on a completely new, headless e-commerce ecosystem,our Client, a high-end jewelry Brand, approached us to further improve the user shopping experience and consistently differentiate itself from its main competitors.
Our proposal was to implement our product configuration platform, a functional and intuitive solution, that allows people not only to customize and visualize the product, but also to purchase it online in real time.
Industry
Year
KPI's
Web Traffic
Strategy
Starting from the customer's need, we have customized our solution blending it into our headless commerce ecosystem.
In this version, our interactive configurator makes it possible to customize bracelets and necklaces in a simple way: just one click on one of the charms to position it by drag & drop into the standard version and start composing the desired piece.
The substantial difference between ours and other technologies, lies in the possibility for the customer to proceed with the purchase of the product in a fully integrated and seamless way.
In whichever version, our technology is a real product configurator, able to create virtual SKU’s in real time and making them immediately available for online purchase.
This has allowed the customer to experience a significant positive impact in terms of Conversion Rate and Revenue obtained.
Results
- Increased Engagement Rate, Conversion Rate and Revenues
- Greatly improved shopping user experience
- Brand positioning and increased perceived value
Our work
Discover some of our success stories
Contact us
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