01/02/2023
It’s out now: a new Artificial Intelligence is born and it is causing a lot of discussion, enlivening the public debate and involving, at the forefront, content creators.
We are talking about Chat GPT-3, the new technology developed by Open Ai, which promises to change forever the world of copywriting.
It is not the first writing AI to debut on the market. There are others, but what is causing so much ado is its innovative ability to write text based on the input that is entered.
Thanks to the enormous database of information it uses, Chat GPT-3 is able to respond to any type of request by returning, as an output, well-structured texts that emulate human language patterns, with an understanding of context (and its meaning) that is not common.
There are many questions: is this technology a risk for many professions? Will we really no longer need people who specialized in content creation and copywriting?
Some human skills cannot be replaced by any kind of artificial intelligence. The models on which these technologies are based still have limitations, especially in terms of information accuracy and provenance of sources. In most cases, the output released by AI is a text with a meaning, but there are exceptions: there is still a significant margin of error, and in some contexts, this would represent a significant risk for business credibility.
What would happen if our artificial intelligence engine wrote an article on a delicate topic, such as Covid-19 or a disease, returning a text full of inaccuracies? We would run the risk of giving incorrect or totally wrong messages - facilitating the spread of fake news and seriously harming the reputation and credibility of those who publish it through their touchpoints.
For this, and other reasons, a professional copywriter and content creator is still essential.
Moreover, personal background and experience play a central role in providing valuable and differentiating content - and this too is no small thing, considering that it is precisely these precious and irrepleaceable elements that make a content truly unique and one of a kind. This is, after all, the real mastery of a good content writer.
As a matter of fact, copywriting is much more than just copy/pasting or assembling information taken from different sources, albeit with a senseful meaning. We can say that Chat GPT-3 will definitely steal someone's job: it will replace those who write like robots.
On the other hand, Chat GPT-3 also has advantages for professional copywriters. For good writers it is worth looking at this innovation from a different perspective.
This tool can be used as a starting point to get ideas on how to set up the structure of a text or get some inspiration. This saves time in the first phase of work related to research and content scouting.
Last but not least: this technology can be useful for getting insights on topics to include, for example, in an editorial plan for social media.
We would like to conclude by saying that Chat GPT-3 represents an opportunity if used properly and we are really curious to see its future evolution.
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